October 6, 2021

The Federal Reserve Bank of New York reported approximately $1.6 trillion student loan debt accumulation as of 2021’s second quarter. With a record high of $38,792 as the average person’s student loan debt, getting a house in this era is nearly impossible for fresh graduates. But as the phrasing suggested, there is still a possibility.

What and why do consumers buy? Every marketer should start with this question to understand their customers’ behavior and lead to the ultimate goal—to sell. Big or small business, when you know what makes your buyers tick and implement the right promotional strategies, you can persuade and sell a great deal. Several factors influence consumers