November 22, 2021


The Outcomes of Brand Authenticity and What That Means to Consumers

Nowadays, the digital world is saturated with information more than it has ever been. However, it’s also filled with more materialistic and idealistic themes found on the internet: fashion trends, romanticized daily vlogs, and unrealistic lifestyle expectations. These are some of the most accessible and common kinds of content or branding relayed on social media.

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