An infographic is a portmanteau between the words “information” and “graphics,” which means that it is a visual representation created to present information and data in clear and creative ways.
Your organization will benefit greatly from excellent infographics. The following examples are digital spaces where an excellent infographic can help your brand reach its goals:
- Through social media channels like Instagram, Twitter, Facebook, and Tiktok
- On your landing pages, which can help your visitors gain a better understanding of your brand’s products and services and why they should choose you over your competitors
- Presenting data and statistics in interesting and creative ways
Partnering with a reputable digital marketing agency can help you establish marketing S.M.A.R.T. (specific, measurable, attainable, realistic, and time-bound) goals and a strategy to help you achieve them. Once they do, your content team can then incorporate infographics to creatively communicate data that is otherwise not that fascinating.
Here are some tips for creating killer infographics that can capture your audience.
Create a catchy headline
There are no two ways about it: The headline is always the first thing that the reader sees, and thus it should be something that captures their attention immediately. A good headline must have the following characteristics:
- Immediately grabs attention
- Gives a clear idea of what the post or infographic is about
- Interesting and makes the reader curious to know more
Avoid making it too busy or messy
A good infographic makes room for white or negative space. When an infographic is too busy or messy, it can be off-putting to a viewer and strain their eyes. An incredibly busy infographic will most likely cause people to scroll on by instead of staying to know more.
Mind your target demographic
When creating the infographic, don’t just throw some design ideas or concepts against the wall and hope something sticks. You need to have a keen insight into your target audience: What information is relevant to them, design trends that capture their fancy, and visual language that will compel them to read more. If your audience is Generation Z, then don’t opt for a design choice that looks straight out of their grandma’s kitchen (or maybe do). Know their needs and interests, and come up with content geared towards those things.
Keep captions to a minimum
The whole point is to maximize visual elements to grab your audience’s attention. If you simply wanted to present information, just write a blog or an article. An infographic is more concerned about the visual elements, so make sure that the text or captions you add are essential. Avoid adding too many words—you’re not trying to meet a minimum word count here.
Stick to just one topic
When you create an infographic, think of it as writing a micro-mini thesis or a short term paper. The last thing you want is for your readers to get lost in a sea of ideas and topics that don’t have a singular idea. Multiple topics and subtopics in one infographic can make it look cluttered.
There should be a flow or story
One of the marks of a good infographic is a seamless flow and transition between pieces of information. This means that you need to lean hard on your storytelling capabilities, and the visual elements should help guide the viewer’s eye through the narrative from start to finish.
Don’t forget to cite your sources
We live in a time of false information, and the last thing you want is for your brand to gain a reputation for being a peddler of fake news. Checking your sources might be additional work and it might seem tedious, but you want to ensure that your infographics are always filled with accurate data so that you can protect your brand from the harmful consequences of disseminating false or old news. Once again: An infographic is like a thesis or term paper, so proper sources and citations are crucial.
Use a maximum of two fonts
Using more than two fonts on your infographic can create a feeling of disharmony or disjointed, so learn how to edit yourself by only using two fonts.
Add your logo
And last but not the least, don’t forget to add your brand’s logo and social media channels at the bottom so that your readers can follow you if they find the information interesting!
Maximize infographics to help bolster your brand’s presence online. It will help you become a trusted source of information for your specific industry—all while keeping it creative and fun.