How Embracing Green Technology Will Grow Your Printing Firm

Newspaper printing process in printing house

Businesses have a revolving need to draw attention to their brand and products. This because successful business continually recruits new customers and while retaining the existing ones.

That guarantees them recurrent sales to help then generate a steady stream of revenue. Such developments make the sign making business quite lucrative as companies will need you to supply them with plenty of branding materials.

Making the switch to Roland eco-sol ink can give your business a much-needed edge on the market. You can furnish your clients with superior quality prints to meet their branding needs.

1. Conquer the outdoors space.

The marketing rule of seven states that it takes a prospective customer up to seven interactions with your brand before they can buy your products. That means business must roll out long-term marketing campaigns to get people to notice their brands.

That in part explains the popularity of the billboards and spread banners. In most cases, these forms of advertisement follow the set it and forget the model. The same case applies to storefront branding, bus shelters, and vehicle wraps.

You only need to print them out and put them up in the most visible space. Use of eco-solvent inks lets you churn out high-quality prints the will endure the harsh outdoors condition with a fantastic resilience.

Best of all, you won’t need additional treatment such as lamination to increase your life span. That keeps your production costs low leaves you to price your services affordably.

2. Grow your client base.

It’s only natural for business to seek out the service providers offering the best service at the most competitive prices. Embracing new large format printing technology lets your firm check all the boxes. That’d give you an edge over the competition and grow your customer base.

Clients will appreciate your ability to supply them with branding materials capable of serving them for years without fading. That will help them meet their branding needs without breaking the banks. It also increases the likelihood of recommending your services to their family and friends.

Word of mouth marketing is an incredible way to grow your market share as your customers tend to vouch for the quality of your service. That lets you increase your sales without embarking on an expensive marketing campaign.

3. Lower your production costs.

man at a printing pressGiven the quantity of branding materials companies tend to need when launching a marketing campaign, pricing is a significant factor. The low production cost that comes with using these range of eco-solvent inks will work in your favor.

Your production costs might be as low as less than half a dollar per square foot. With such small production costs, you can supply your clients with affordable prices branding merchandise and still turn a tidy profit.

It’s crucial that you seize any advantages that can give you an edge over the competition and grow your client base. Making the switch to the more economically viable eco-solvent inks and green printing technology can give you that edge. You get to lower your production costs while supplying your customers with superior quality branding and advertising materials.

About the Author

Scroll to Top