The hospitality industry is one of the most active participants in practising sustainability. Companies in this field will go to extraordinary lengths to ensure that they leave less carbon footprint as possible.
Although it may sound simple, their practices only display the awareness of hotels about the environment. Even more, it also shows their active participation in decreasing waste production. But more importantly, it also helps them with their business, too. That’s because being environmentally-aware makes them more relatable. Thus, making them favourable when seen by the public.
How social responsibility impacts hospitality businesses
For several companies, corporate social responsibility is a struggle. It’s true, especially when it comes to addressing global issues. That’s why companies would include social responsibility as part of their business approach.
Boston University says that the hospitality industry even has dialogues about sustainability. They’d usually discuss issues about linen reuse programs to biodegradable hotel supplies.
As more consumers are becoming aware of climate change, they want companies to do the same. 78% of them wants companies to take part in effecting social change. Even more, they want them to take part in addressing environmental issues.
Hotels and their search for sustainability
Aside from reducing waste, hotels are also encouraging their guests to follow waste reduction practices. A few of these are shutting off the lights when not in use and even reusing towels. They also encourage their guests to practice a linen reuse program.
Doing these things can be beneficial to their business, too. Over 79% of travellers often choose eco-friendly lodging over those who only have self-serving motives. As a result, hoteliers are now practising comprehensive green programs. They do it by training their employees about sustainability practices. But because of it, there are a few companies who are using green methods for their selfish schemes.
Why companies should avoid greenwashing
Greenwashing is today’s version of snake oil, or otherwise known as eco-fraud. It happens when one company holds itself out as an environment-friendly company when it’s not.
That’s why a few companies pretend that they care for the environment to get the attention of their target market. There are even others who exaggerate their claims or even completely manufacture them. In legal terms, greenwashing equates to deceptive marketing or misrepresentation. That’s why experts often tell companies to avoid vague and over-reaching ad campaigns.
Greenwashing can also influence the environment. It’s very much applicable, particularly when it comes to food consumption. Some companies often advertise their products as natural when, in fact, it’s not.
Applying sustainability to hotel business doesn’t only help the environment but their revenue as well. That’s why it’s crucial to care for the environment in every way possible. As a business establishment, it is up to you to lead the way in practising sustainability. Try to look for other ways to help sustain natural resources while reducing the tons of waste. Doing so will not only help the environment but will also give you a better image at the same time.
